Drawing their name from the most inhospitable and unforgiving side of a mountain, The North Face have been a staple in the outdoor apparel market since the 1960’s. Despite having their origins in San Francisco’s North Beach, The North Face products are right at home in some of the harshest conditions the planet has to offer.
Beloved by explorers and adrenaline seekers the world over, they have transformed what was once possible in the world of recreational and professional sports. In was during the 1980’s, a time of neons, pastels and crazy hair, that The North Face forged their reputation as a leader in the extreme skiwear market, as well as becoming largely responsible for today’s culture of free-spirited snowsports athletes.
Their technical innovation is the reason why they have maintained this reputation in the decades since their inception. By strategically utilising the best insulating materials in conjunction with the most effective waterproofing technologies, they facilitated the exploration of far-flung, unexplored areas of our world, and gave the foundation of today’s company mantra; Never Stop Exploring.
The modern incorporation of technologies such as PrimaLoft synthetic insulation for lightweight warmth, DryVent fabric for breathability and water resistance and WindWall fabric for excellent wind resistance in highly versatile garments are all examples of their innovation in the creation of snow jackets, snow pants, snow gloves and winter accessories.
With such a strong history of supplying the best with the best, the future of The North Face is sure to be filled with remarkable innovation in technology, design and performance.