If you have the desire to make your brand recognisable and memorable, utilising a black widow spider as your logo is sure to achieve this. This was the intention of David Jacobs, Founder of Spyder, when he decided to use his worst fear of the black widow spider as the inspiration for the logo of his ski apparel company. Founded in 1978, the former member of the Canadian FIS (International Ski Federation) Team began to produce apparel for ski racers out of his kitchen. While the roots of the Spyder brand were focused on apparel for ski racing, they have shifted their focus to consumer apparel in recent years, with 90% of their sales in 2015 coming from recreational skiers. They became the apparel sponsor for the US Ski Team in 1989 and remain so to this day.
Spyder pride themselves on creating apparel that is of the highest quality in terms of durability and utility. Their partnership with GORE-TEX was a natural progression for the brand as they share many of the same ideals in terms of innovation. GORE-TEX was the first company to develop a breathable waterproof membrane and as a result, have been widely accepted as a market leader. Spyder’s integration of GORE-TEX membranes into the vast majority of their outerwear garments ensures that regardless of the conditions being faced on the mountain, the wearer is sure to remain dry and warm.
More recently, Spyder have begun integrating PrimaLoft synthetic insulation in their ski jackets and ski pants as a method of providing the lightest possible insulation to their consumers. Gone are the days that you need to be weighed down by your jacket in order to remain warm on the slopes. With insulation dispersed throughout the jacket in a way that allows the wearer’s core to remain warm without limiting the movement of their arms while skiing, the extensive product research conducted by the team at Spyder results in a product that you will wear with pleasure on the slopes.
While the vast majority of Spyder’s apparel range is decked out in an athletic aesthetic, they have begun introducing more and more fashion-conscious product offerings for their more fashion-conscious consumers. With greater tailoring and the inclusion of materials such as waterproof leather and fur hoods, Spyder apparel is as fashionable as it is functional.