Gone are the days that consumers are forced to make do with ski apparel that is uncomfortable to wear as well as not being able to perform as sportswear should. Technological innovations had been predominantly focused on activities such as running, swimming and golf. Kjus sought to change that.
Launched in 2000 by Lasse Kjus, an Olympic skiing champion from Norway, and Didi Serena, an entrepreneur from Switzerland, Kjus announced itself as a brand with an ambitious goal: "To provide the market with ski apparel that provided comfort and freedom of movement in addition to warmth, functionality and breathability. "
The integration of 4-way stretch fabric in their ski jackets and ski pants allow for a more tailored fit to be achieved without having to compromise on freedom of movement. Kjus integrate Fast Thermo Core insulation into their snow jackets and snow pants which provide an excellent warmth-to-weight ratio that keeps the wearer toasty warm without weighing them down. One of their most recent technological innovations, Freelite, has once again confirmed their reputation as one of the most innovative ski apparel brands globally.
Constructed from a single yarn, the Freelite range of ski jackets and ski pants offer all the technical features you have come to expect from Kjus apparel with the comfort of a knitted sweater. When purchasing any Kjus apparel, you can rest assured that you are wearing apparel that was designed to ensure your enjoyment in any snow conditions you may find yourself in.