Throughout the entirety of the clothing retail sector, there are very few examples of brands and companies that can claim to engage in impactful environmental support to the same extent as Patagonia. This brand, founded in 1973 by American Yvon Chouinard, promotes their support for positive environmental action in everything they do. They are guided by their company Mission statement, which reads as follows:
“Build the best product. Cause no unnecessary harm. Use business to inspire and implement solutions to the environmental crisis.”
Patagonia strive to have their actions match the bold commitments made throughout their numerous campaigns. A perfect example of this commitment is in their developing of the ‘1% for the Planet’ alliance. For the past 35 years, Patagonia have committed to pledging 1% of their annual sales to the preservation and restoration of the natural environment. Such donations are made to grassroots environmental groups whom are actively making positive impacts in their local communities. Then, in 2002, the Patagonia founder partnered with Craig Mathews to create the non-profit organization ‘1% for the Planet’ to encourage other businesses to make the same annual financial commitment as Patagonia. Patagonia has contributed in excess of $89 million to various worthy causes and organizations and do not look like slowing down their contributions any time soon.
The team at Snowscene are excited to carry a large range of Patagonia products for our customers. Their use of premium, sustainably-sourced materials, their commitment to creating user-friendly garments and their innovative and modern designs all contribute to Patagonia garments being a pleasure to own and wear. I will now go into some more detail about some of the exciting new products from Patagonia that we have available for purchase here at SnowScene.
The perfect example of Patagonia’s determination to lessen their environmental impact is in their development of the Responsibili-Tee range. Utilising a blend of 50% recycled cotton and 50% postconsumer recycled polyester, each t-shirt reduces the demand for petroleum-based materials and cuts down on landfill and incinerator waste. The cotton used is plucked right from the factory floor and repurposed in the new garment, and the equivalency of 4.8 disposable plastic bottles is incorporated to make a garment the wearer can feel proud to wear.
Sporting dual screen-printed branding on the front and back of the t-shirt, the printing process utilises garment inks that are PVC-free and phthalate-free. PVC, or Polyvinyl Chloride, and Phthalates have been banned from Patagonia printing processes due to their toxic nature and links to hormone level alteration and effects on reproductive development. They are also prone to leaching out of the garment and onto the wearer, causing rashes upon contact. Patagonia utilises a coloured acrylic polymer for its screen printing which does not require the use of any of the aforementioned chemical solvents.
A staple in anyone’s wardrobe should be a high-quality rain jacket that is easily able to transition between hot and humid summer storms to bitterly cold wet weather during winter. This is where the versatility of the Patagonia Men’s and Women’s Rainshadow Jacket is perfect. The Rainshadow jacket is a waterproof, non-insulated jacket that features Patagonia’s proprietary H2No® Performance Standard status. This signifies that the garment has undergone all of Patagonia’s rigorous testing processes and met the criteria. The testing process involves exposing the garment to light rain, prolonged rain and also by forcing water through the garment’s membrane. In addition to this, each jacket is subjected to the “Killer Wash” test, which is a wet flex and abrasion test designed to simulate years of use and wear to determine if the jacket will last without compromising its functionality. The Rainshadow jacket surpassed expectations in all such tests and has entered the market as an ideal versatile water-proof garment. Features such as the under-arm vents and large hood make this jacket ideal to wear in warmer conditions without fear of the wearer feeling overheated or constricted. The regular body fit, wrist and hip adjustments and waterproof zips on the chest all allow the jacket to be an excellent layering option in colder conditions and provide excellent weather protection without adding unnecessary weight.
The jacket utilises ECONYL®, a product developed by the Italian firm Apuafil, in the entirety of the Rainshadow jacket’s construction. ECONYL® is a new nylon yarn that is manufactured by using synthetic waste such as industrial plastic, waste fabric and fishing nets and regenerating them into the new nylon, which has been tested to have the same quality as virgin nylon. Virgin nylon is highly harmful to manufacture as they require high quantities of water and produce nitrous oxide as a by-product, a substance ten times more potent than carbon dioxide. By utilising ECONYL®, they are creating a garment that is high-quality, well-constructed and environmentally-beneficial.
In the world of outdoor apparel, versatility, along with resilience and quality, are the most valuable traits a garment can possess. A garment that can satisfy all such criteria is sure to be a popular choice. The Patagonia Tres 3-In-1 Parka combines the best features of a down-fill jacket and a waterproof parka. The ¾ length of the Tres parka makes it ideal for recreational wear, allowing greater coverage from the elements with only minor restriction of movement. The external parka features Patagonia’s proprietary H2No® Performance Standard status, and utilises a 2-layer external shell constructed from 50% recycled materials. In addition to the two-layer fabric, it has been given a DWR treatment (DurableWaterRepellent) for added protection against rain and snow. The internal down-fill jacket contains responsibly-sourced Recycled duck and goose Down, and has a 700-fill power for incredible warmth in even the harshest conditions.
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