Since its inception in 1983 BULA has been living the good life. Started by two ski bums on a trip from New Zealand and inspired by a brief stay in Fiji, the brand was established to represent their fun and unique lifestyle. “Bula Bula” is a Fijian greeting that stands for “good life, health and happiness” – values which remain at the heart of the BULA brand to this day.
Stay warm, play longer.
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